What is Heatmap Analysis?
When you design any graphic product, you want to ensure that areas of interest are clearly visible to the end user. Using a tool which can identify where user attention is most prominent is essential to ensure your vision aligns with reality, and that’s where Heatmaps come into play.
Heatmap Analysis gives you a visual representation of where your audience is looking so you can better understand which areas of your content are making the most impact. To show how useful heatmaps can be in creative contexts, we have assembled 5 of the most successful designs in various contexts and obtained heatmaps results from Maxe Image Analysis to convey the versatility of this tool.